McKinsey Quarterly is McKinsey & Company's business journal, containing the firm's latest thinking on management, strategy, and finance across a global range of industries and functions. The company approached IconNicholson with the goal of creating a more cohesive brand experience between its website and its printed counter-part. Other project challenges include creating an online brand system which accommodate four levels of user access and the creation of a flexible CMS and design system to allow editors greater freedom in content creation.